Bob Denaro is a private consultant in Intelligent Transportation Systems technology and strategy.

He was formerly Vice President of Nokia/Navteq where he led the worldwide development of Advanced Driver Assistance Systems (ADAS), applying digital maps to ADAS active safety and energy efficiency applications. He pioneered the first electronic horizon module, the Map & Positioning Engine.

Previously, Bob was Vice President of Motorola where he developed the world’s first Telematics products for Ford Rescu, Mercedes TeleAid, GM Onstar and others. Earlier he ran Motorola’s Global Positioning System business.

Prior to Motorola he spent 15 years at Trimble Navigation and other Silicon Valley companies involved with GPS, navigation and fleet management. He launched the first Automatic Vehicle Location systems with Houston, Denver, Milwaukee and other transit companies, as well as numerous courier, taxi and emergency vehicle tracking and dispatch systems. He also developed the first commercial differential GPS systems for offshore oil exploration and other applications from his own startup company.

He began his career as an officer in the United States Air Force, with his last assignment in research and development, running test program data analysis for the GPS Joint Program Office. His early Air Force research developed the first aircraft automatic landing systems.

Bob is currently a member of the U.S. DOT ITS Program Federal Advisory Committee and chair of the Transportation Research Board Joint Subcommittee on Challenges and Opportunities in Road Vehicle Automation. He is a member of the 2017 International Cartographic Conference Organizing Committee.

Bob has a Master of Science in Electrical Engineering from the U.S. Air Force Institute of Technology, a Master of Science in Systems Management from the University of Southern California, and a Bachelor of Science in Astronautics from the U.S. Air Force Academy.


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